Problem
Agents have to keep track of every customer, and work out on their own what each one is missing.
- Remembering who holds what, across a whole book of customers
- Spotting each customer's coverage gaps by hand
- Comparing policies from other insurers page by page
- No set way to go from a gap to a conversation to a sale
Solution
One view of an agent's whole book: every customer's gaps against their segment, the products that close them, and a sales approach they can repeat at scale.
- Workshops with agents to find out what they actually needed, before building anythingI built a working prototype of the whole platform end to end and put it in front of agents. The features we assumed mattered mostly didn’t; the roadmap followed what agents asked for.
- Product recommendations for each gap, benchmarked against similar customersSegment benchmarks and rules, not a trained model, so every suggestion can be explained to the agent and the customer.
- Policy summaries: upload a policy from another insurer, get a plain side-by-side comparisonOCR (Azure Document Intelligence) pulls the policy schedule out of the upload; an LLM summarises it and lines it up against our products.
- A sales summary written for the customer, automaticallyBuilt from the gap, recommendation and comparison outputs, so every line traces back to something the agent saw.
Built around what agents asked for, not what we assumed.
Awarded for this project · see the announcement ↗
Best Use of AI for Customer Experience in Insurance
The Digital Banker
Outstanding Digital CX Transformation in Insurance, Southeast Asia
The Digital Banker
Stack
OpenAI
Azure Document Intelligence · Functions · Queue Storage